Inspired by why they are doing it not what they are doing
In 18 minutes, Simon Sinek — the author of Start with Why — explains what Steve Jobs, Martin Luther King and the Wright brothers have in common
Most computer companies start by telling you they make great products. Apple (AAPL), he says, does the opposite. It starts by telling you why it makes computers.
Here, according to Sinek, is how Apple actually communicates:
“Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?”
Develop your purpose.
http://tech.fortune.cnn.com/2010/05/10/video-the-secret-of-apples-success/

